Insights 2024
Cutting the Cord in College Sports: Increasing Competition and Fan Engagement
Broadcast and cable companies aren’t the only ones making a play for college football games. Eager to expand their streaming audiences, tech companies are stepping onto the field. These streaming platforms are vying for broadcast media rights and have the deep pockets to become serious contenders. Two of our veteran sports attorneys discuss how the increased competition will impact dealmaking and what new, immersive experiences fans can expect.
Amy and Lindsay have played key roles in transforming the college sports landscape, advising UCLA and Stanford University on media rights as part of their exit from the Pac-12 conference to join the Big Ten and ACC conferences, respectively.
